Ghost kitchen · Food & drink
013× the sales in five months
A young virtual restaurant was losing a third of every order to delivery-app fees and had almost no brand recognition. We built a multi-channel plan to drive orders directly to their own website.
3×
Sales in five months
80+
Five-star reviews in two weeks
32%
Fees avoided on direct orders
The challenge
- No brand recognition and a small customer base
- Delivery apps taking a 32% fee on every order
- No time or in-house knowledge to run marketing
What we did
Research
Studied the local market and the brand's unique offer to pin down the ideal customer and the message that would land with them.
Strategy
Built a long-term multi-channel plan across paid social, Google Ads, email and text messaging, with a memorable brand tagline to tie it together.
Months 1-3
Ran offer-code campaigns redeemable on the owner's own website. Sales rose 50% in month one and the growing email and phone list added another 17.5% month on month.
Month 4
Shifted budget into Google search ads to capture people actively looking to order, lifting sales a further 27.5%.
Month 5
Ran a customer appreciation campaign plus automated feedback requests, generating over 80 five-star Google reviews in two weeks and steady organic growth.
“Many businesses fail not because they don't have a good product, but because they don't know how to market it. There is so much noise online and you need your business to cut through it. I'm not a marketing expert and I don't try to be — that's why I work with this team. If you have a business and want to take it to the next level, do it. Thank me later.”